Marketing Blog

Year over year, there are exciting titles that claim or predict the fall of SEO. The truth is simple – it can never die because people need SEO....

Conversion rates are important for businesses. The easiest way to define a conversion rate is the rate at which a website visitor (a.k.a. traffic)...

Digital marketing trends change quickly. Marketers have to follow Google’s latest developments and findings, and they also need to keep an eye on...

Social media is a very useful tool for communicating with your audience, sharing updates and increasing brand awareness. Lately, it’s also been a...

You designed your company logo based on an image you’d been doodling on café napkins for some time now, and you even researched the psychology of...

Video has established itself as one of the most engaging forms of content on the Internet. 81% of businesses are using video as a marketing tool in...

Let's dive into how to increase website sales and leads. You’ve worked hard on your website and you’ve spent money on making it the best it can...

Facebook is the biggest social media network in the world. In 2017, the platform boasted that over 1 billion active users logged on to Facebook...

Analytics make the world go ’round. When businesses know what their success actually looks like in the terms of hard figures and statistics, it’s...

It’s launch day. Countless hours of hard work fine-tuning each page is about to pay off. Everything checks out, and the website is running like a...

Clients often ask how they can generate more small business website leads. A good business sales funnel focuses heavily on leads, or essentially...

The impact of marketing isn’t always clear. That’s one of the main reasons business owners hesitate to invest in marketing. It’s also the reason why...