Content Marketing

A targeted content strategy to reach and engage with your audience.

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Attract, Convert, Close, and Delight Your Customers

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action as defined by the Content Marketing Institute.

Why are our content marketing strategies critical to your business?

The buyers journey is the active research and decision process a buyer goes through leading up to a purchase. Let’s take a look at each step of the buyers journey.

Awareness — The user has realized they have a potential problem or opportunity. They are research focused on finding information identifying problems or opportunities based on symptoms.

Consideration — The user has defined and given a name to their problem or opportunity. They are actively researching all of the available solutions to solve their defined problem or opportunity.

Decision — The user has defined their solution, strategy or approach. They are researching supporting documentation, benchmarks and endorsements to make or recommend a final solution.

Today, 57% of the buyers journey occurs before the user makes sales contact. Potential customers are researching, gathering information, forming opinions and making decisions before they reach you. It’s critical for your business to utilize a content marketing strategy to be a part of that process and have an influence on their journey.

With 57% of the buyers journey occurring before sales contact, it is critical to implement a content marketing strategy based on the buyers journey and user personas to publish valuable and consistent content to influence the user towards their purchase and increase search visibility. Contact one of our Indianapolis content marketing specialists today to grow your business.

Content Marketing Services

  • RPersona Development
  • RMarketing Planning
  • RContent Editorial Calendar
  • RBlogging
  • RSocial Media Marketing
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Indiana Chamber of Commerce

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  • RContent Management System
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"The Exceedion team is a valued partner to our organization. They are responsive to our needs and consistently meet or exceed expectations. We recommend them as a reliable partner for any business."

David Ober

Indiana Chamber of Commerce

"Contracting with Exceedion to design and maintain our website was one of the best decisions we’ve ever made! The strategic solutions Exceedion offers are both creative and timely and allow us to showcase the world-class events we host, share the exceptional facilities and resources we offer, attract new events, and provide valuable information to our guests. Exceedion is a valued partner whom we recommend highly, and we look forward to many more years of working together."

Monique Wise

Indiana Convention Center

"Innovative Hematology needed to rebuild a full website on a tight timeline, with very specific technical needs. From start to finish, Exceedion made sure we were a priority and listened to every one of our needs, pain points, and wish list items to deliver an on-time, high quality website that we can easily build upon for years to come. We are very happy with their work and can’t wait to pursue future projects with Exceedion!"

Jackie Lamb

Innovative Hematology, Inc.

"Exceedion has been a terrific partner ensuring that our website is a valuable resource to those attending events in our building. Whether we’re hosting a new event like the recent US Olympic Team Trials – Swimming or welcoming back our Indianapolis Colts football team, Exceedion is up for the challenge of ensuring that our website is user-friendly, provides comprehensive information, and reflects the exciting, iconic nature of our building and its events."

Monique Wise

Lucas Oil Stadium

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