Persona Development

Defining your audience for targeted marketing success.

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Attract your Most Valuable Prospects

Taking the time to develop a marketing plan that clearly defines your business goals and the strategies to reach them is critical for success. Our marketing planning services deliver a clear understanding of the marketing strategies needed and how they work together to achieve your goals.

The benefits of persona development.

A persona is a semi-fictional representation of your ideal customer based on market research and real customer data. Detailed buyer personas provide a unified representation of your customers throughout your organization that can be used in product development and marketing planning. Our persona development solutions define your various customers behaviors, challenges and needs. This allows you to create personalized and targeted content to attract and nurture the most valuable leads. In addition to defining your ideal customer, we also define what customers you don’t want, decreasing your cost-per-lead. Developing buyer personas gives your organization detailed research driven data to attract the most valuable business leads.

Persona Development Services

RDetailed Personas
RAudience Research
RCustomer Interviews
RMarketing Planning

Indianapolis Marketing Persona Development

Featured Work

Take your website and marketing to the next level.

Indiana Convention Center Indianapolis Web Design

Indiana Convention Center

The Ideal Venue for the Perfect Event

RWeb Design
RWordPress Development
RContent Management System
RSearch Engine Optimization
RWeb Strategy
RSupport & Maintenance

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Hear What Our Clients Are Saying

Our web design and marketing services can increase website traffic, get more leads, and increase sales. Hear directly from clients who've benefited from our services.

"The Exceedion team is a valued partner to our organization. They are responsive to our needs and consistently meet or exceed expectations. We recommend them as a reliable partner for any business."

David Ober

Indiana Chamber of Commerce

"Contracting with Exceedion to design and maintain our website was one of the best decisions we’ve ever made! The strategic solutions Exceedion offers are both creative and timely and allow us to showcase the world-class events we host, share the exceptional facilities and resources we offer, attract new events, and provide valuable information to our guests. Exceedion is a valued partner whom we recommend highly, and we look forward to many more years of working together."

Monique Wise

Indiana Convention Center

"Innovative Hematology needed to rebuild a full website on a tight timeline, with very specific technical needs. From start to finish, Exceedion made sure we were a priority and listened to every one of our needs, pain points, and wish list items to deliver an on-time, high quality website that we can easily build upon for years to come. We are very happy with their work and can’t wait to pursue future projects with Exceedion!"

Jackie Lamb

Innovative Hematology, Inc.

"Exceedion has been a terrific partner ensuring that our website is a valuable resource to those attending events in our building. Whether we’re hosting a new event like the recent US Olympic Team Trials – Swimming or welcoming back our Indianapolis Colts football team, Exceedion is up for the challenge of ensuring that our website is user-friendly, provides comprehensive information, and reflects the exciting, iconic nature of our building and its events."

Monique Wise

Lucas Oil Stadium

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